This is the core belief of what we call HumanKind
It's not about advertising or brand propositions or selling products.
It's about people and purpose.
It's an approach to marketing that serves true human needs, not the other way around.
That's why everything we do for brands is designed with a human purpose in mind.
A brand with a true HumanKind purpose can change the world.
Our dream is to be the best creator of ideas that truly move people - bar none.
Today’s brands compete with new technologies,
empowered consumers, shifting public attitudes,
brand new contenders and much more.
Creating leading strategies and powerful ideas
that allow our clients’ brands to become unique,
irreplaceable, in control and ahead is our purpose.
In our network, we all share a common ambition:
help our clients and their brands to be and remain
the leaders they want to be, to Lead TheChange.
We are a global collective of more than 2,000 modern communicators
spread across 100 offices worldwide
who are building the brands and leaders of tomorrow.
Our business is making our clients – of all shapes and sizes – more influential.
And our passion is shaping and evolving – with every step
we take – the public relations industry and what we can accomplish.
We bring specialist production expertise across all channels and markets together,
helping brands win in the platform world.
Our creative, data, media, strategy, and technology experts uncover
and act on the truths that help brands better connect with people.
And realize their most ambitious outcomes.
We create experiences people love and actions brands need.
When we combine our deep understanding of people with our unmatched expertise in media,
magic happens: experiences get invited in, not filtered out.
Data guides us to opportunity, helping us uncover what people want, need and expect.
Technology makes personalization and relevance possible.
Creativity makes it magic.
We scout out new opportunities
We find new opportunities for our clients – by challenging briefs, acting as consultants,
and using insights to deliver growth right across the consumer journey.
We solve complex challenges
We interrogate data – looking at everything from technology infrastructure to content distribution – so
we get to the heart of problems and provide broader, more impactful solutions.
We grow your business
It’s simple. Everything we do is about delivering profitable top-line growth for our clients.